Leading home kitchen tool company Cuzzina recently announced they have expanded the selection of videos on their YouTube channel covering their popular Ice Ball Mold product. The creative videos touch on the benefits and uses of the Ice Molds from a number of different angles and have an ever growing number of views and positive comments.

(EMAILWIRE.COM, December 11, 2014 ) Beaverton, Oregon — Expertly crafted YouTube videos give customers the opportunity to see a product in a way they may not otherwise be able to if they had simply read a description or a review of the product on a website or forum. Few kitchen tool companies know that as well as the growing brand Cuzzina who have recently expanded their own YouTube channel to include additional high quality, professional videos focused on their Ice Ball Molds.

The Cuzzina ice molds are a popular alternative to whiskey stones or cubes used in whiskey drinks and cocktails and the most recent of these videos explores just how much more value round ice can bring to a whiskey drinker’s experience with the classic spirit.

“Our YouTube channel is very important to us, since it gives an opportunity to show our Ice Ball Molds in a way that a normal ad doesn’t offer,” explained Daisy Raye, spokesperson for Cuzzina. “It’s a win/win all around, because we really feel an informed customer is the best kind of customer for a superior product like our own. All the amazing reviews and feedback we have received confirms that our YouTube videos really bring value to our customer’s shopping experience” continues Raye.

According to the company, not only are the high quality silicone molds more efficient than whiskey stones and other less effective options, but they are also much less costly than expensive ice ball presses and other machines used in high end bars.

Videos currently featured on the Cuzzina YouTube channel include: videos covering how to make ice balls at home; very informative and honest reviews from users; and examinations of the product from the perspective of whiskey or bourbon drinkers, who have a special interest in round ice for their classic drink.

Some of the videos feature a creative sketch delivery of the content, that has proven to be an effective way of entertaining while delivering educational information on the whiskey balls.

The Cuzzina Ice Ball Maker is sold as a set of two individual silicone molds in an attractive box which has proved very popular as gifts for any occasion.